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- <text id=93HT1302>
- <link 93XP0441>
- <title>
- Kennedy: The Last Week
- </title>
- <history>
- TIME--The Weekly Newsmagazine--Kennedy Portrait
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- November 29, 1963
- The Last Week
- </hdr>
- <body>
- <p> President Kennedy spent his last days in pursuit of
- re-election.
- </p>
- <p> In his campaign for a second term, he planned to waste
- little time or energy on the U.S. South, which his strategists
- thought might already be beyond his reach because of the civil
- rights issue. But there were two Southern states, the region's
- most populous, that Kennedy had no intention of writing off. They
- were Florida, with its 14 electoral votes, and Texas, with 25,
- and it was to these that he went on his final journeys.
- </p>
- <p> During one ten-hour stretch in Florida, The President
- inspected the new Army-Air Force Strike Command headquarters,
- made three speeches in Tampa, flew to Miami for another. A
- sparse, unenthusiastic crowd appeared on the 7 1/2 mile route of
- his motorcade into Tampa, and his receptions were cool.
- </p>
- <p> Only at a Tampa meeting attended by 4,000 members of the
- Florida State Chamber of Commerce did the President give one of
- his better performances, gently but effectively chiding
- businessmen for opposing his fiscal and economic policies.
- </p>
- <p> True Story. He began by telling a story about how Treasury
- Secretary Douglas Dillon, flying to Miami with a leading Florida
- businessman a year or so ago, spent most of his time explaining
- how the man's company would benefit if the Administration's
- investment-credit tax bill were passed. When the plane landed,
- the man said to Dillon: "I am very grateful to you for explaining
- the bill. Now tell me just once more why it is I am against it."
- </p>
- <p> "That story," President Kennedy said, "is unfortunately not
- an exaggeration. Many businessmen who are prospering as never
- before during this Administration are convinced, nevertheless,
- that we must be anti-business.
- </p>
- <p> "We have liberalized depreciation guidelines to grant more
- individual flexibility, reduced our farm surpluses, reduced
- transportation taxes, established a private corporation to manage
- our satellite communication system, increased the role of
- American business in the development of less developed countries,
- and proposed to the Congress a sharp reduction in corporate as
- well as personal income taxes, and a major deregulation of
- transportation, and yet many businessmen are convinced that a
- Democratic Administration is out to soak the rich."
- </p>
- <p> When Kennedy concluded, his audience heartily applauded, and
- the President was plainly pleased. Yet that night, after a
- disappointing reception in Miami, he might well have been
- discouraged by his Florida trip, read a humdrum speech about
- Latin American policy in listless fashion.
- </p>
- <p> Warm Crowds. Returning to Washington, Kennedy reviewed plans
- for a January fund-raising banquet on the third anniversary of
- his inauguration, joined Jackie in greeting 700 guests at the
- annual White House reception for the Justices of the Supreme
- Court. It was Jackie's first appearance as hostess at an official
- White House function since the death last August of her infant
- son.
- </p>
- <p> And then, next day, John and Jacqueline Kennedy left for
- Texas.
- </p>
- <p> This was more like it. Wherever they went--in San Antonio,
- Houston and Fort Worth--the crowds were large, warm, and
- plainly in love with Jackie. Kennedy had been warned that Texas
- was enemy territory; indeed, Adlai Stevenson, who had been
- roughed up by a Texas crowd only last month, advised Kennedy
- aide Arthur Schlesinger Jr. that some Dallasites had voiced
- concern over the President's safety. Now, with such fears
- apparently unrealized, President Kennedy was exuberant.
- </p>
- <p> On the morning of his last day of life, he arose early, left
- his Fort Worth hotel, walked with buoyant stride through a slight
- mist to a nearby parking lot, where several thousand Texans were
- waiting behind barricades to see him. Explaining why Jackie had
- not accompanied him, the President laughed, "Mrs. Kennedy," he
- said, "is busy organizing herself. It takes a little longer, you
- know, but then she looks so much better than we do." And indeed
- she looked lovely when, wearing a pink wool suit and pillbox hat,
- she joined her husband at a breakfast sponsored by the Fort Worth
- Chamber of Commerce.
- </p>
- <p> Next on the President's schedule was Dallas, and during the
- flight there he put the finishing touches on a speech he meant to
- deliver at noon. Its concluding words: "We in this country, in
- this generation, are--by destiny rather than choice--the
- watchmen on the walls of world freedom. We ask therefore that we
- may be worthy of our power and responsibility--that we may
- exercise our strength with wisdom and restraint--and that we
- may achieve in our time and for all time the ancient vision of
- 'peace on earth, good will toward men.' That must always be our
- goal--and the righteousness of our cause must always underlie
- our strength. Or, as was written long ago: 'Except the Lord keep
- the city, the watchman waketh but in vain.'"
- </p>
- <p> The Last Ride. At the Dallas airport, nearly 5,000 people
- were waiting. The President, in a dark blue suit, stepped from
- his plane smiling happily. He and Jackie were met by a committee
- that gave her a bouquet of red roses. Their car was ready to
- leave, but Kennedy had to shake hands with some voters. Jackie,
- her roses cradled in her left arm, also touched the outstretched
- hands. After a few minutes she started to walk away, but,
- noticing that her husband was still at it, smiled fondly, said
- "There he goes," and returned.
- </p>
- <p> Finally, at 11:50 a.m. C.S.T., they entered the presidential
- limousine and began to drive into Dallas.
- </p>
-
- </body>
- </article>
- </text>
-
-